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Develop clean label foods that keep their indulgent textures with frozen storage

Today's consumers are increasingly time poor so they are turning to pre-prepared foods, but still with one eye on the ingredients list. Our latest consumer study showed that consumers are increasingly scrutinising product labels looking for natural, recognisable ingredients which make the manufacturer's ingredient choice critical.

Our range of NOVATION PRIMA® clean label starches combine viscosity with high freeze/thaw stability allowing manufacturers to produce in advance or store products for longer without compromising on the eating experience of their products. This clean label starch is ideal for frozen ready meals, fruit preparation and sauces to keep their indulgent texture whilst undergoing extended ambient refrigerated or frozen storage.

Following nearly two years of research and development at the Ingredion Idea labs, we have developed the first pre-gelatinised starch which has been proven to maintain or even improve the indulgent mouthfeel and with a high process tolerance.​

A gluten-free solution suitable for colour and flavour sensitive applications, NOVATION PRIMA® starches can simply be labelled as  'corn starch' or 'cornflour'’ in Australia and New Zealand, in line with consumer preferences.

Explore the range of NOVATION PRIMA® starches below:

Our cook-up range of NOVATION PRIMA® clean label functional native starches provide good to high process tolerance based on waxy maize.

  • a clean label functional native starch, based on waxy maize, that has high process tolerance.
  • a clean label functional native starch, based on waxy maize, that has good process tolerance. 

Better texture with a more desired label

Find out how tapioca flours can entice consumers.

Explore our clean label ingredients

NOVATION® 8600 Rice starch

For smooth and creamy textures


For smooth textures in sauces and yield enhancement in meat


For high process tolerance


For superior freeze-thaw stability

HI-MAIZE® resistant starch

Clean label fibre enhancement

FOAMATION™ foaming agent

Develop beverages with rich foams and froth for memorable drinking experiences
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